Smirnoff Desirability Campaign
J&B Ampersand Campaign
Liquifruit Refreshed Summer Campaign
J&B Ampersand Campaign
Turbo King Intrinsic & Extrinsic Campaign Festive Season Campaign
DJ Lag - Three Ships Whisky Festive Season Campaign
J&B Made Different Campaign
J&B Celebrate The Obstacles
Smirnoff Explore The Night Campaign
Smirnoff Vodka Campaign

Rochelle April
Independent Producer

A lifelong fan of the creative arts with an academic background in journalism, Rochelle April – who happily answers to just ‘Roch’ – has spent most of her adult life shooting and producing commercials and content everywhere from Cape Town to Cairo to The Great Wall of China.

Equal parts passionate and pragmatic, she doesn’t necessarily believe brand campaigns can significantly change our world, but that they certainly have the ability to inspire, motivate, educate and move the human hearts and innovative minds that can and will. Outside of producing, Roch is an avid hat collector, traveller, recreational writer, chocoholic and series addict – with a soft spot for 80s music.


  • Script Clearance
  • Storyboard Illustration
  • Ballpark Project Costing for Budget Allocation Purposes
  • Director & Supplier Shortlisting for Bidding Purposes
  • Research Animatic Production Supervision
  • Script Translation & Back-Translation
  • Celebrity Talent Contract & Fee Negotiation
  • Consulting on Copyright / Right of Use Matters
  • Consulting on Mechanical & Publishing Rights for Commercial or Composed Music
  • Production Budgeting & Cost Control
  • Project Scheduling & Time Management
  • Production Cost Consultant Liaison (Local & Global)
  • Production House Liaison & Overseeing of Directors’ Treatment Phase
  • Supervising of Casting, Wardrobe & Music Brief Compilation & Approvals
  • Conducting of Pre-Production Meetings (PPMs) & All Relevant Agency/Client Approvals Prior to Filming or Recording
  • Compilation of All On-Camera Talent Contracts; Child Artist Permits & Any Relevant Release Forms
  • On-Set Supervision
  • Supervision of Music Composer Shortlisting, Briefing & Pilot Phase or Record Label Negotiations
  • Supervision of Voice-Over Artist Shortlisting & Casting
  • Supervision of Title Artwork & Guide Audio Prep for Offline Editing Purposes
  • Offline Editing Monitoring & All Relevant Agency/Client Approvals
  • Grade Supervision & Sign-Off
  • Online Editing Supervision & All Relevant Agency/Client Approvals
  • Supervision of Final Audio Recording & Mixing to Picture
  • Conducting of Final Approvals
  • Issuing of Flighting Codes for Media Instruction to Any Relevant Broadcasters
  • Overseeing Final Material Compilation & Submission for Broadcast, Web or Social Media Use
  • Supervision of All Versioning or Product/Title Replacements for Other Markets
  • Management of Supplier Invoicing & Payments via Finance
  • Job Reconciliation & Closure
  • Archiving


+27 (083) 467 1024